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Research papers
Digital boost in Latin America
Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To...
Catalogue: Latin America 2012: Uncovering Opportunities
Author: Alexandro Herrera
Company: KANTAR TNS Malaysia
May 3, 2012
Research papers
Decoding the digital needs
New digital media streams have opened completely new lines of interaction between brands and consumers. It is widely considered that the softer and more emotional aspects of advertising campaigns can trigger a response that strengthens the success of...
Catalogue: Latin America 2010: The Innovation Journey
Authors: Trixie Cartwright, Ana Patricia Sequeira
Company: KANTAR TNS Malaysia
May 21, 2010
Research papers
We learn patients benefit
Philips Healthcare engaged BrainJuicer to set up a project in which patients with serious pulmonary conditions were able to share their experiences. This case study demonstrates the use of an innovative methodology: a project within a multi-client...
Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
March 3, 2010
Research papers
From spinning a yarn to weaving a rich tapestry
This presentation demonstrates the need for qualitative research to evolve in terms of deliverables. Inspiration was drawn from two different yet rapidly evolving areas; cinema and cricket. For researchers to grow and clients to thrive in the current...
Catalogue: Qualitative 2009: The Evolving Human
Authors: Crystal Nathan, Tamal Roy
Company: Nielsen
November 19, 2009
Research papers
Market research
This presentation is based on a case study on the process of developing concepts for residential property products. The real estate market in China hasn't reached its maturity stage and many people are just starting to move from shabby rooms shared...
Catalogue: Qualitative 2009: The Evolving Human
Authors: Gloria Jun Zhang, Minghui Zhu, Qing Tan
November 19, 2009
Research papers
The healthcare journey
Although today's clinical healthcare domain is typically driven by technological possibilities, increasingly awareness is building that a change in focus is needed to also incorporate the experiences of those who undergo a treatment or provide it....
Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Lekshmy Parameswaran, Laura Nino
Company: Philips International
February 6, 2008
Research papers
The virtual home visit
In this paper, we describe our newly developed research method for exploring the behavior, values and needs of people in the virtual environment.We discuss our research methodology while presenting the results of a research project investigating...
Catalogue: Qualitative 2007
Authors: Karma Lendup Bhutiaia, Nicole Reinhold
Company: Philips International
November 12, 2007
Research papers
Scalpel or hand grenade?
The market research industry spends a great deal of time and effort to understand how their clients' consumers make decisions what needs their clients' products satisfy, what choices consumers make versus their clients' competitors, how communication...
Catalogue: Congress 2007: Excellence
Authors: Subhransu Rout, Sangeeta Gupta
September 19, 2007
Research papers
